How to Turn Your GBP Into a Website (2026): Options and Tools Compared

Google shut down its free Business Profile websites in 2024. Here is what a GBP can and cannot give a new website, the three ways to build one, how six GBP-to-website tools compare, and how to link the finished site back to the profile.

Bennett Black

November 8, 2026|11 min read

Quick Answer

To turn a GBP (Google Business Profile) into a website, use a tool that reads the profile and builds the site from it, or copy the profile details into a builder yourself. Then publish on a domain you own and add that address to your profile under Edit profile → Contact → Website.

Google's own free Business Profile website feature is gone, so there is no button inside the profile for this anymore. The main ways to do it now:

A GBP-to-website builder like 1ClickWebsite, which turns the profile into a full site with a page per service and per service area in about three minutes.
An AI coding agent like Claude Code, either writing a simple site from the profile details or driving a builder through MCP.
A one-page GBP import tool such as Whitespark, Wizyz, or Lindo, if you only want the old Google site back.
A mainstream builder (WordPress, Wix, Squarespace) with the profile as a blueprint.
Hiring a web designer.

The right one depends on whether the site only needs to exist, or needs to rank for each service and town.

Ways to Turn a GBP Into a Website

1. Use a GBP-to-website builder

This is the fastest route that still ends with a site that can rank. You give the tool the business name, it finds the profile, and it builds the site from it.

In 1ClickWebsite, you enter the business name, pick a template, confirm the details it finds (address, hours, services, service areas, reviews), and click Create Site. About three minutes later you have:

A homepage written for the business
A page for every service, written to answer common customer questions
A page for every service area
The business's real Google reviews
A contact page and lead forms

Every site is a WordPress site, so you can edit it in the visual editor or describe changes to the built-in Website Agent. It is a one-time build from the profile, so when hours or services change, update the site along with the profile. Full walkthrough: How to Turn Any Google Business Profile Into a Website in About 3 Minutes.

2. Use Claude Code or another AI coding agent

There are two ways to do this.

Have the agent write the site. Give Claude the business name, category, address, phone, hours, services, and a few review quotes, and ask for a single-page responsive site with a map, a click-to-call button, and LocalBusiness schema. You can host it free on Cloudflare Pages, Netlify, or GitHub Pages. It works well for one page. You still copy the details in yourself, write the service pages, and handle forms and hosting.

Have the agent drive a builder. Claude Code, Codex, and Cursor can connect to MCP servers, which let the agent use another tool directly. With the 1ClickWebsite MCP server connected, you can tell Claude Code "build a site for this business," and it creates the full multi-page site, checks when it is ready, and makes edits afterward. This is the useful route if you build sites for many businesses or already work in Claude Code. See How to Create a WordPress Website With Claude for setup.

3. Use a one-page GBP import tool

If you only want to replace the old business.site page, several tools draft a simple site from the profile. Whitespark is built to recreate the old Google site closely. Wizyz and Lindo draft an editable site from your profile link. The table below compares them.

4. Use a mainstream builder with the profile as a blueprint

Build on WordPress, Wix, Squarespace, or similar and copy the details over yourself. The usual approach: take each service category on the profile and give it its own landing page, embed a Google Map, show reviews, and keep the name, address, and phone number identical to the profile. This gives the most control. It also takes the most time, and you write every page yourself.

5. Hire someone

If the business needs custom design, strategy, or ongoing marketing, a web partner may be the better fit. Grover Web Design's Google Business Profile website checklist has a section on when to do it yourself and when to hire, plus a pre-launch checklist you can hand to whoever builds it.

GBP-to-Website Tools Compared

This table uses only what each tool's own page says. Details change, so check the tool before you commit.

Tool	How it starts	What the page says it builds	Stays in sync with the profile?	Good fit
1ClickWebsite	Enter the business name	A full multi-page WordPress site with a page per service and per service area, plus the profile's Google reviews	Built once from the profile; edit in WordPress or with the Website Agent	Local service businesses and agencies that want to rank, not just exist
Whitespark GBP Website	Add your location in the Local Platform	A replacement for the old Google site, built to closely mimic its content, functionality, and look	Not stated	Owners who want the old one-page site back with minimal change
Wizyz	Search your business name	An editable site from your name, category, address, phone, hours, photos, reviews, and rating	No, the profile is a starting point	Owners who want a free preview before signing up
Lindo	Paste a Business Profile or Google Maps URL	A mobile-first draft site you review and correct	No	Agencies drafting a pitch site, or owners who want a quick draft
Dorik	Describe your business in a prompt	A multi-page site from AI generation	Not applicable; its page does not say it reads your profile	People comfortable describing the business themselves
GBP Promote	Its own website builder, part of a GBP management platform	A site its page says is built from your profile, hosted, and kept in sync	Yes, per its page	Businesses that also want profile management tools

None of these tools can promise rankings or map placement. Lindo says so on its own page, and it applies to all of them.

What Does "Turn GBP Into a Website" Mean?

People use the phrase for two different things.

Replacing the old Google website. Google used to let you build a free one-page site inside your profile, hosted on a business.site address. Google retired that builder in March 2024, and the temporary redirects from those addresses to the profile ended on June 10, 2024, according to Wizyz and Lindo. Your profile itself still works in Search and Maps. Only the website feature went away.
Building a real website from what the profile already says. This is the more useful meaning. The profile has your name, address, phone number, hours, services, and reviews, so you do not start from a blank page.

If you want the first one, any tool in the table above will do. If you want the second one and care about getting found, keep reading.

What a GBP Gives You (and What It Does Not)

A profile is a good source for the facts of a business. Depending on what the owner has filled in, it can supply:

Business name, category, and address
Phone number and opening hours
Service areas
A list of services
Photos
Reviews and an overall rating

Wizyz says availability varies by listing, and Lindo says missing fields become gaps you fill in yourself. That matches what you will see in practice: a thin profile gives a thin first draft.

What a profile does not give you:

Real service descriptions. A profile lists "Drain cleaning" as a label. It does not explain how it works, or what customers usually ask about it.
Separate pages. A profile is one card. A website can have a page for every service and every town.
Forms, booking, and tracking. Dorik's page lists "no custom domain, no blog, no forms, and no real SEO" as things the old Google site lacked. The profile has the same gaps.
Photos you have the right to use. Lindo warns that listing photos can be uploaded by customers or other contributors, so prefer images the business owns.

This is the gap most guides skip. A GBP gives you the raw facts for one page. A site that ranks needs a page per service and a page per area, and those pages need real copy. That is why the tool you pick matters more than the fact that it "imports from Google."

What a GBP-Based Website Needs to Rank

Whichever route you pick, a site built from a profile should have these:

A page for each service. Give each one its own page with a real explanation, not a one-line label.
A page for each service area. A page like Pipe Repair in La Jolla can rank for that exact search. A single homepage cannot.
Name, address, and phone that match the profile exactly. Llama Rush's guide to GBP and your website covers a data consistency checklist and mapping profile keywords to website pages.
Real reviews. Show Google reviews unedited and with attribution. Lindo's page is clear that you should only display reviews where you have the right to, and never change the wording.
A map. An embedded Google Map on the contact page helps visitors find the business.
Click-to-call and a form. Click-to-call, a contact form, and a booking button are the conversion basics. InMinutes explains why a profile alone is not enough for bookings.
LocalBusiness schema markup. Both Claude's and Llama Rush's content point to this. Check whether your builder adds it, and add it if not.
A fast, mobile-friendly site. Test forms and phone links on a phone before you link the site anywhere.

How to Link Your New Website to Your Google Business Profile

Once the site is live, connect it:

Search for your business on Google to open your profile controls.
Click Edit profile → Contact.
Under Website, enter the new site's address and save.

Optionally, add UTM parameters so Google Analytics can tell you how much traffic comes from the profile, for example https://yourdomain.com/?utm_source=google&utm_medium=gbp.

This is also the moment to check that hours, phone, and services match on the site and the profile. Wizyz suggests updating the profile too if its information is out of date, so customers see accurate details in Search and Maps.

For Agencies and Freelancers: Turn Prospects' GBPs Into Demo Sites

A profile is public. That makes it a good way to show a business owner what their site could look like before they ask for one.

The usual flow:

Find local businesses with no website or a weak one. 10 Best Tools to Find Local Businesses That Need a Website covers the options.
Build a site from each profile.
Send the owner a link. Someone who sees their own name, services, and reviews on a finished site does not have to imagine anything.

In 1ClickWebsite there are two ways to do this. You can build one complete site at a time, or use Mini Sites to build a one-page demo site for every business on a list at once, then build the full site for the ones that reply. Both also work from Claude Code through the MCP server, so an agent can run the list for you. Lindo's page also calls out drafting a client site before a pitch.

Two ground rules, both from Lindo's page: only publish a site for a business you own or represent, and confirm you may use its name, photos, and review content.

If you plan to deliver these sites under your own brand, see Best White-Label AI Website Builders for Agencies.

More GBP Website Guides

FAQ

Can I get my old business.site address back?

No. Lindo's page says the address belonged to Google's retired builder and cannot be reclaimed or pointed at a new site. Connect a custom domain to your new site, then update the website link on your profile.

Will the site stay in sync with my profile?

It depends on the tool. Wizyz and Lindo both say there is no automatic sync, so you update the site when hours, services, or contact details change. GBP Promote's page says its builder keeps the site in sync. For other builders, assume you need to update both places.

Do I need to own the profile?

Not always. Lindo says you do not need ownership to use a public listing URL as a reference, but you should have the owner's permission to build and publish the site. Wizyz says the same about only publishing for a business you own or are authorized to represent. To edit the website field on the profile itself, you need to manage it.

Will the website just copy my Google listing?

It should not. Wizyz says the profile is the starting point, and a site can add richer service information, clearer calls to action, and its own design. For ranking, a site needs more than the profile holds: pages per service and per area.

What if my profile is missing information?

Fill the gaps before publishing. Lindo says missing fields show as placeholders you complete in the editor. You can also update the profile first and start again, which improves both.

Is a profile alone enough without a website?

For some businesses it works for a while, but a website gives you separate pages for each service and area, forms, and tracking. The old Google site was one page with no custom domain, no blog, and no forms, according to Dorik's page. A real site covers more of what customers search for.

Sources and Review Notes

This post was informed by an LLM Sleuth run on 2026-11-08 across GPT-6.1 Sol, Claude Sonnet 5.5, Gemini 3.8 Flash, and Perplexity Sonar. GPT-6.1 Sol and Claude Sonnet 5.5 returned no sources, so their answers were used only as a cross-check on the steps. Product facts for 1ClickWebsite come from our existing tutorial. Tool facts come from each tool's own page as read on that date. Competitor pricing is left out on purpose because it changes. Check each tool directly.